Epic Taste Showcase Region

Business-Focused with Epic Taste Experiences: Showcasing Geelong & The Bellarine

Epic Taste Experience was thrilled to host the Cotton On Global HR Leadership Team from New Zealand, South Africa, the USA, Singapore, Brazil, and Australia for an incentive tour that took them behind the scenes of Geelong and The Bellarine.

Epic Taste curated a day designed to surprise, delight, and inspire, creating moments of connection and discovery at every turn. The itinerary highlighted the very best of the region, blending culture, design, and world-class food and beverage experiences.

A Journey Through Creativity and Culture

The day began with a focus on Geelong’s status as Australia’s only UNESCO City of Design, celebrating innovation, creativity, and cultural leadership. The team explored spaces that brought this to life, including Tarra Queenscliff, Scotchmans Hill, and The Whiskery, each offering a unique lens into the region’s thriving creative economy.

Along the way, the team engaged with local producers, artisans, and makers, gaining first-hand insight into the people and processes behind some of the region’s most celebrated products. From vineyard tastings to craft distilling, each stop offered an authentic, hands-on experience that showcased Geelong and the Bellarine’s world-class food and beverage scene.

Connecting Global Teams with Local Stories

The tour also created meaningful opportunities to explore First Nations history and stories, fostering dialogue and cultural understanding among the global team members, particularly those from New Zealand and the USA. These moments reinforced a sense of shared values and connection to place.

Throughout the day, the program reflected the founder’s vision for accessible, culturally inspired apparel rooted in local identity and community connection. By experiencing the region’s creativity, innovation, and heritage, the team not only gained a deeper appreciation of the brand’s roots but also strengthened global collaboration and leadership alignment.

A Hub for Creativity, Design, and Innovation

This curated tour demonstrated why Geelong and the Bellarine are such a compelling destination for corporate groups and incentive experiences. With world-class food and beverage, vibrant creative spaces, and rich cultural narratives, the region offers endless opportunities to inspire, connect, and celebrate.

"At Epic Taste Experiences, we pride ourselves on creating bespoke programs that turn business objectives into memorable experiences. For the Cotton On Global HR Leadership Team, the day was more than a tour - it was an opportunity to explore, connect, and be inspired by the very best of Geelong and the Bellarine."

To discover more about Epic Taste Experiences and just what they can achieve within the business event and incentive landscape visit their profile.

Epic Taste Experiences