Meet Geelong and The Bellarine Unveils Brand Refresh and New Website

Meet Geelong and The Bellarine - New Brand - New Website

A refreshed brand identity has been unveiled for the region’s thriving business events sector, signalling an exciting new chapter of growth and connection. The update includes a vibrant new look, a name change, and the launch of a dynamic website designed to make it easier than ever to connect with the region’s world-class business events products.

Formerly known within the industry as Business Events Geelong and more recently Meet Geelong, the brand now reflects the broader region under the name Meet Geelong and The Bellarine. This evolution acknowledges the diversity of venues, experiences, and landscapes spanning both Geelong and The Bellarine, ensuring business event planners and delegates gain a true sense of place when engaging with the destination.

At the heart of the refresh is the launch of the new website, www.meetgeelong.com.au. Designed and developed by Roam, a leading creative digital agency, the new platform features a modern design and improved functionality to provide an enhanced experience for users looking to explore, plan, and deliver business events in the region. From large-scale conferences and association meetings to incentives, team building, and pre- or post-touring opportunities, the website acts as a comprehensive one-stop resource.

Key features of the new website include:

• Advanced search functionality – making it easier to connect with the right suppliers, venues, and support services.
• Conference and incentive specific content – helping planners find the most relevant options tailored to their event type.
• Custom itineraries – allowing users to explore ready-made inspiration for incentive experiences, or build itineraries that incorporate pre- and post-touring across the region.

The refreshed brand and website underline Meet Geelong and The Bellarine’s commitment to supporting event organisers with seamless planning tools and showcasing the best of the region’s unique offerings.

With its proximity to Melbourne, exceptional venues, and diverse experiences, Geelong and The Bellarine continues to grow as a sought-after destination for conferences, incentives, and business gatherings of every scale.

Discover Meet Geelong